Next Reloy, Next Group’s Relationship Loyalty agency, has won two awards at the 20th edition of the Promotion Awards, Italy’s benchmark prize for the best initiatives in relationship marketing, loyalty, incentive and engagement.

The agency was recognised for two projects: “Gli Indispensabili di Primavera” for Findus, in the Industry Competitions category, and “Brilla come Emily” for Acqua & Sapone, in the Licensing category.

Two different campaigns, united by an approach that integrates strategy, communication, data and rewarding, with the aim of building initiatives capable of engaging consumers and generating value for brands.

For Findus, the jury praised the combination of an instant win mechanic, a final prize draw and a strong in-store presence, with over 2,500 points of sale involved. For Acqua & Sapone, the award recognised the ability to turn a highly recognisable licence into a memorable activation, capable of reaching over 14 million users.

This achievement confirms Next Reloy’s role in the loyalty and relationship marketing landscape, while further strengthening the agency’s positioning as a strategic partner for projects that combine engagement, value and storytelling.